The MarktSpiegel, Northern Bavaria’s largest weekly newspaper on Wednesday, has decided to introduce the ProcSet Media Solution and will thus modernize the entire ad production process with the solution that has long been proven in the publishing industry.
In order to support the media consultants optimally in their work the ProcSet user interface will be completely integrated into the commercial system [advantage] of HUP AG. This procedure has proven successful at many publishing houses, for example at the Lüneburger Landeszeitung where [advantage] and ProcSet are also integrated in a common user interface.
The new system makes it much easier to design ads and process external data, as the previous manual method is being replaced by an integrated solution with InDesign connection, PDF-based proofs and browser-based full-page editing.
Instead of manual routine work, automated processes will be used in the future, which will considerably streamline the entire production process.
About the MarktSpiegel:
For more than 30 years the MarktSpiegel has been offering its readers interesting articles, current news and valuable consumer information from Nuremberg, Fürth, Erlangen and the region. With a weekly circulation of 462,000 copies in a total of six partial editions, it is Northern Bavaria’s largest weekly newspaper on Wednesdays and is also one of the highest-circulation advertising newspapers nationwide. The combination of information and strong reach makes us a competent advertising partner. With its headquarters in Nuremberg, MarktSpiegel is firmly rooted in the metropolitan region and also demonstrates this as a reliable partner for trade and commerce.